This theory has changed both academic and popular thinking on leadership, marketing, and diversity and inclusion. In short, her research revealed that (1) people immediately evaluate each other on two dimensions: warmth/trustworthiness and competence/strength and (2) these evaluations, accurate or not, powerfully direct how feel about and interact with each other. Cuddy’s doctoral dissertation at Princeton University presented a paradigm-shifting scientific model that has become one of the most cited theories in social psychology - and has ultimately changed psychologists’ understanding of the nature and mechanics of prejudice, stereotyping, and discrimination and even more broadly, how we form first impressions of each other. In 2023, she will publish her next book, Bullies, Bystanders, & Bravehearts (Mariner), on the psychology of adult bullying - and how we find the courage to stop it.įor over 20 years, she has rigorously researched stereotyping and prejudice, nonverbal behavior, and presence and performance under stress. Her NYT bestseller Presence, described in the NYT Sunday Book Review as “concrete and inspiring, simple but ambitious - above all, truly powerful,” has sold more than half a million copies and been published in 35 languages. Her 2012 TED Talk, “Your Body Language May Shape Who You Are,” has more than 65 million views and is the second-most viewed of all time. She now devotes the majority of her time to writing and speaking, and continues to serve on the Harvard Business School Executive Education Faculty. She served as a full-time professor at Harvard Business School (2008-2017), Northwestern’s Kellogg School of Management (2006-2008), and Rutgers University (2005-2006).
powerless, our own prejudices and stereotypes, nonverbal behavior, and the delicate balance of projecting both our trustworthiness and our strength.Ĭuddy earned her Ph.D. Her writing, research, teaching, and speaking focus on how we can take control of our own thoughts and feelings to affect presence and performance under stress, the causes and outcomes of feeling powerful vs.
Amy Cuddy is a social psychologist, bestselling author, award-winning Harvard lecturer, and acclaimed keynote speaker.
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